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Hey Reader One of the biggest visibility mistakes I see? Business owners spending hours on social media… And here’s the truth: When someone searches for what you do, That means your profile isn’t just a listing — If your profile is incomplete or outdated, you may be losing clients without even realizing it. Here are 3 quick wins to check today: ✔ Make sure your business description clearly explains who you help This isn’t about perfection. Over the next few emails, I’ll share simple ways to use Google Business to increase visibility without adding more marketing work to your plate. Because visibility should feel sustainable — not overwhelming. Cheers, Linda Handley Funding & Reach Leader P.S. Join the free Facebook Group to get extra support & questions answered! |
Linda Handley is a mission-driven entrepreneur with a corporate background who helps small businesses and nonprofits amplify visibility and achieve sustainable growth. She combines strategic insight, funding expertise, and proven systems to help leaders make a lasting impact — without burnout or guesswork. Join her newsletter for practical tips and real-world examples of visibility, client attraction, and growth. #VisibilityMatters #SmallBusinessSuccess
The Magic of You: Q1 to Q2 - ↓ As we close out Q1, this is the moment most business owners either drift… or decide. Before you jump into Q2 planning, take 20 minutes and answer these five questions: Where did revenue actually come from? Not where you hoped it would come from. Where did it actually come from? What visibility activity produced inquiries? Email? Referrals? LinkedIn? Ads? Be specific. What did you spend time on that didn’t convert? Keep it. Improve it. Or cut it. What offer was...
Hey Reader Lately, I’ve been thinking about how we invite people into our work. Not just with marketing or messaging… but with intention. Those first touchpoints? They’re powerful. They shape how potential clients, partners, or community members feel about working with us. And yet... they can be hard to navigate. I remember in my early days, I put so much pressure on every invitation. I wanted it to be “just right”... polished, persuasive, perfect. But what I’ve learned is this: the most...
Dear Reader, Over the years, I’ve seen a common misconception about websites. Many business owners think their website is supposed to be a salesperson. That it should convince, persuade, and close someone completely on its own. But that’s not really its job. Your website’s real job is much simpler — and much more important. Your website’s job is to guide people. Here’s what typically happens when someone lands on a site: They skim for a few seconds. They aren’t quite sure who it’s for. They...